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Millions of Americans became first-time users of the grocery-delivery services offered by Instacart, Peapod, Amazon Fresh, Whole Foods, and others. Where did you get the drive to continue even though things were so hard? He texted Justin Robinson 11, a close friend: Why cant you get alcohol delivered like an Uber? Robinson replied: Because its illegal.. In a news release, Uber said it would trade more than $900 million worth of stock for Drizly, the largest alcohol delivery platform in North America. Justin Robinson: Today, Drizly is the largest online marketplace for alcohol in North America. In the cannabis industry, the pandemic accelerated the shift to e-commerce and delivery. Robinson says Drizly originally planned on sticking to alcohol, but things changed when the Massachusetts-based company saw recreational cannabis legalized in its own backyard. Last summer, Drizly launched an on-demand cannabis home delivery platform called Lantern that operates in California, Massachusetts and Michigan. Acrimony like this isnt unusual. From a consumer perspective, this allows us to be very concentrated on the front-end consumer experience. Thats changing, though. The three founders are circumspect about his departure. Fireside chat with Justin Robinson, Co-Founder of Drizly (acquired by Uber) and Lantern. The transaction is expected to close in the first half of 2021 and is pending regulatory approval. in Finance from Boston College and lives in Boston, Massachusetts. Why would you stop having it delivered to your door when its so much more convenient?. We look forward to providing you with even more cutting-edge market research, as Topio Networks. and thus the idea of Drizly was born. But I cant fault 25-year-old Nick for the things he didnt know how to do.. The early days were tough for sure. Thank you so much for the time you spent with this! Derby Entrepreneurship Center at TuftsJoyce Cummings Center177 College Avenue, Room 390Medford, MA 02155, Foundations for Future Leadership Minor (TGI), MS in Innovation & Management Dual Degree (TGI), Fireside chat with Justin Robinson, Co-Founder of Drizly (acquired by Uber) and Lantern. What would you advise retail companies and eCommerce companies, for them to be successful in the face of such strong competition? They saw an opportunity to build a company in a relatively untapped area of eCommercethat being the home delivery of beer, wine, and liquor. Drizly commissioned research, which revealed customers were dissatisfied with the limited product selection and fixed pricing. One of the main benefits of shopping online is the ability to read reviews. How did your grit and resilience lead to your eventual success?