Up to 5 The other A24 films Id seen Jonathan Glazers underappreciated masterpiece Under the Skin, Alex Garlands elegant directing debut Ex Machina, and Yorgos Lanthimoss typically bizarre The Lobster also refused to fit the Hollywood mould. Nicolette Aizenberg Joins A24 as Head of Publicity (And, as Ive written, Hello Sunshine isnt actually worth $900 million.) Its become the social networking movie site Letterboxds highest-rated film ever, toppling Parasite in just three weeks of limited release. Founded last year by Tom Quinn, a longtime independent film executive, and Tim League, the chief executive of the funky Alamo Drafthouse theater chain, Neon was behind I, Tonya, the darkly comedic Tonya Harding biopic that has collected about $30 million. A24 is an independent entertainment company. Here's who: Daniel Katz, David Fenkel, John Hodges and James Schultz. Across Hollywood, all most executives talk about are franchises and tent poles, movies with edges sanded off so they can play to the widest possible global audience. For most theatrical releases, A24 would spend roughly 95 percent of its marketing money online, using data and analytics to stitch films into the social media firmament in ways that prompts movie lovers to feel a sense of discovery and pass the message on organically persuading fans to persuade one another. They became better known after picking up the U.S. rights to Ex Machina and Room, and worldwide rights to The Witch, growing substantially since then. A24 A24 has a knack for picking up exciting new directors, from Alex Garland ( Ex Machina) and Jonah Hill ( Mid 90s), to Ari Aster and his skull-exploding horror-thrillers Hereditary and. (That and the persistent rumor that A24 juices its box office numbers with stunts like rolling in preview screenings and hosting filmmaker Q&As.) When she's not writing about all things entertainment, she can be found watching TV or trying to DIY something (likely, at the same time). A24 recently explored a possible sale, with the indie film studio floating an asking price of between $2.5 billion to $3 billion. 2023 Variety Media, LLC. From there, they realised there was still an appetite among a mostly young audience for indie films that didnt fit the mould. What's A24's secret sauce? Whenever Im talking to somebody whos going to make sure that my words are cemented in posterity, I become paralysed, Aster says apologetically over the phone. With about 125 films and TV shows in the library, A24 has actual assets.
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