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From social networking to how we work, digital media is now integrated in much of what we do, improving our productivity and facilitating how we interact and communicate. Due to his scathing and often inappropriate remarks at the beginning of the Presidential race, he got more air time than any other candidate. Furthermore, Sinclair stations report stories with focuses on government actions instead of specific government policies and are more inclined to provide a partisan point of view and use favorable sources which could potentially harm the engaged citizenry. Through the media, citizens learn about the context and relevance of issues, about arguments, interpretations, conicts, and actors . Age and the effects of news media attention and social media use on political interest and participation: Do social media function as leveller? However, the media possesses even more power than that. Political parties and politicians have carved out a niche in reaching out to the young population. Above characteristics are crucially important for any business in today's world. Given the support shown after he checked into Walter Reed, its possible that revealing his depression would not have caused him a loss of voter support on Election Day. To request a reprint or corporate permissions for this article, please click on the relevant link below: Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content? Spin doctors play an important role in the political campaign of the politicians. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. Politics have been causing more of a disturb in mass media, making media literacy more of an important factor in one's life. importance of media and information in politics individual How digital media is changing our lives | World Economic Forum 13 Feb. 2017. Top 7 Impacts of Social Media 1. Just as voters should know a candidates positions on issues, voters should know about politicians ability to advocate for those positions and to fully represent their constituents. Users are able to connect directly to politicians and campaign managers and engage in political activities in new ways.