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It all depends on the situation and what you are wanting to achieve with your brand. Though mainly known for the iconic Mars chocolate, the brand extended its line into ice cream bars and chocolate spreads with the same taste as the candy bars. James has begun the process of building his own entertainment empire, Spring Hill Productions (named after the housing project he lived in with his mother during grade school), that handles projects both for and about him. Typically, brand extensions are used by well-established organizations to launch a new product or product category for their customer base. Typically, organizations use celebrity endorsements or influencer marketing to promote their products. Drive leads, sales, and conversions with a strong digital Economies in promotion and advertising, 8 Amazing Brand Extension Examples To Learn From. Typically, brand extension strategies are used by big and well-established organizations. Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Sure, sticking your popcorn in the freezer is convenient (I guess), but that benefit pales in comparison to enjoying a better-tasting popcorn. We're committed to your privacy. It makes for one of the best brand extension examples it has launched several disinfectant products within the same category. Customer Base Extension Although P&G specializes in various products, the Pampers line focuses on making products like diapers and wipes for babies. The imagery in the This Girl Can branding and marketing campaign relates perfectly to the target audience. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '6a4929ae-0291-463f-9d81-42266aa121fb', {"useNewLoader":"true","region":"na1"}); Topics: So, how has he pulled it off? Branding Athletes & Creative Logos | Athlete Branding | Creatitive This helped it target customers who were always on the move and did not have the time to sit or wait in queues to get a fresh cup of coffee.