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Remove race and substitute with something else. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? These cookies allow us to improve the sites functionality by tracking usage on this website. (adsbygoogle = window.adsbygoogle || []).push({}); Sooooo, does this mean we can put systemic racism in America to bed now? To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin. Are they hoping they can influence black families to behave like white families? Also, try to find episodes of Max Headroom from the 1980s, early 90s. And the media champion it. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. And the fact that they are over playing the number of gay & transgender people by making the percentages of races & genders in these commercials much higher in numbers than they actually are. Execs want to cover their asses when blacks take to social media to yell about how racist their ads are. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) Thank you for putting into words what has been bothering me for the last two years. If many of us do, I wonder what their reaction would be. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. Should either of those be the objectives of Delta Airlines? But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. Let it be done by nature. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Do brands and advertisers believe that by over-casting black actors in commercials, they can somehow make amends for slavery? Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. I am happy with my life. In a recent film about Mary, Queen of Scots, an Asian actress played the part of Bess of Hardwick, 2nd wealthiest person in England after Elizabeth I.