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Fair Oaks, fairlife co-founder paints picture of dairy's future as seen However, without similarly strict macronutrient Coca-Cola owned ultra-filtered milk brand fairlife has agreed to step up animal welfare oversight at supplier farms as part of a $21m agreement to settle a series of lawsuits filed in the wake of allegations of animal abuse at former flagship milk supplier Fair Oaks Farms. "Even though we had good practices and training, and we had good practices in documentation and all those things for the employees, it didn't work.". Something else could come up. Indiana-based convenience store chain Family Express announced it would be replacing Fairlife products with similar items made by Organic Valley, a private company which is owned by a co-op of local farmers because, according to the chain, Organic Valley treats animals differently., The expos of animal abuse in the Fair Oaks Farm network is chilling," a Family Express spokesperson said in a statement. In the wake of the scandal, Fairlife issued apologies and began conducting internal animal welfare investigations at multiple farms. Does Fairlife Still Abuse Cows? Cruel Treatment Is Unavoidable in Dairy Fairlife and Coca-Cola: The animal abuse fallout Members worked as employees while wearing a hidden camera. 2022, fairlife, LLC. Operation Fairlife | ARM Investigations The UK-based campaign group Scrap Factory Farming has launched a legal challenge against industrial animal agriculture; the challenge is in the process of judicial review. Audits alone cannot ensure animal welfare. KENTLAND, Ind. Fairlife Animal Abuse - Howler News Calves were stabbed and beaten with steel rebars, hit in the mouth and face with hard plastic milking bottles, kneed in the spine, burned in the face with hot branding irons, subjected to extreme temperatures, provided with improper nutrition, and denied medical attention. Although many dairy companies promise animal welfare, the reality is that animals are still mistreated. Our commitment to animal welfare is a key part of our pledge to provide you and your family with safe, highly nutritious products. When used ethically, cameras not only provide monitoring and oversight but can be used to enhance employee feedback, training, and on-farm culture. Other products include protein shakes and drinkable "snacks" with oats. A dozen Chicago-area grocers pulled Fairlife from their shelves amid widespread backlash. We partner with like-minded farmers who are mutually committed to our belief and compassion for continuously improving animal welfare and worker engagement. We apologize for any inconvenience., Tonys Express, which is also based in the Chicago metro area, said it will no longer carry Fairlife products in light of the devastating news.. Milk company Fairlife was the subject of a major controversy in 2020, when undercover footage of employees physically abusing cows went viral, despite the company's claims that their cows were humanely treated.